Be ahead of the game on disability inclusion and be seen as a leader in this field
In this section you will find more detailed information on communicating effectively with disabled people. It includes essential guidance on:
Disability equality and communications - find out about who disabled people are; disability facts and figures; barriers; communicating to disabled people; and providing information for people with visual impairments, learning disabilities, deaf people and people with hearing impairments, coordination and mobility impairments, with mental health problems, dyslexia, dyscalcula, dyspraxia and autistic spectrum conditions, seizure conditions and older people
Strategy and planning - find out about including disabled people in your campaign aims and objectives; segmenting your audience; making best use of integrated communications planning; budget setting; and monitoring and evaluation
Representing disability effectively - find out about language; writing a brief; script issues; using humour; dealing with complaints; finding disabled actors and models; and look at some examples
Inclusive marketing - find out about plain English; advertising; television and film; press; radio; organising events; digital marketing techniques; and direct and relationship marketing
Publishing and disability equality - find out about clear print; font, size, typeweight, leading alignment, numbers, line length, design and layout, contrast, reversing type, layout, paper and format; the easyread format; large print; and the easy access format
Alternative communications formats - find a project checklist; how to put in place a strategy; what to produce in which formats; about British Sign Language, subtitling, Braille, Moon, Makaton, audio, audio description, telephone and textphones; and some examples
Digital communications - find out about the advantages and disadvantages of digital formats; design of digital formats; inclusive websites; screen readers, Braille displays, screen magnifiers, speech recognition, adaptive hardware and input devices, speech enablement and signing avatars; and accessing the web on mobiles
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