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Press work is a vital aspect of government communications. Getting the best news coverage for a campaign or programme means using the press effectively. You will know about the readership of various newspapers and magazines - and which groups of people use them.
In general disabled people are consumers of mainstream press, so the usual rules of media planning will apply.
However, in some instances you may want to target disabled people via their membership of disability or health organisations.
There are a number of disability-specific publications. ‘Disability Now’ is a monthly newspaper. ‘Arthritis News’, published by the organisation Arthritis Care, distributes 50,000 copies and claims to reach many more people. Mencap produces `Viewpoint' magazine and the Royal National Institute for Blind People produces `In Vision' and the Central Office of Information produces the audio magazine `Sound Advice'.
There are also trade publications such as `Community Care' and `Therapy Weekly', which are read either by disabled people or those who work closely with them.
For practical tips, visit the top tips section of this guidance.
For other information resources, go to the resources section of this guidance.
Page last reviewed: 11 August 2008