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Essentials of strategy and planning

Essential information on maximising the effectiveness of your communications by considering disability within the strategic planning process

 

Essentials of strategy and planning

  • Consider disability at the start of your strategic planning and budget setting.
  • It is usually cheaper and more effective to consider the needs of all segments of your audience at the planning stage.
  • If you can, involve disabled people directly in strategic planning.
  • Make use of a wide range of channels and communications techniques to reach more people.
  • In the background section of this guidance you will find the main elements of the strategic planning process and how disability can be relevant to each of them.
  • Make sure you understand your organisation's policy on disability equality and communications and contribute to its review and development.
  • Make sure you get feedback from disabled members of your target audience.

For further information, explore the background section of this guidance.

For practical tips, visit the top tips section of this guidance.

For other information resources, go to the resources section of this guidance.

Page last reviewed: 11 August 2008

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