Essential information on inclusive marketing to help ensure your communications are accessible
Whether intended or not, much government communications activity will reach disabled people. However, the accessbility of the information will vary for particular groups.
This may depend not just on their type of impairment but on their age and preferences. For example, many young deaf people have embraced mobile phone technology and use SMS messaging to receive information and for social contacts. Many older people who have lost their hearing as they got older do not use mobile phones or the internet.
Three things to bear in mind to ensure maximum accessibility are:
integrated communications planning- the key to ensuring that government messages reach all of their intended audiences
No one channel can do it all. The best approach is to build in consideration of accessibility to each channel you use and to include a range of channels and formats in your planning. If you do this your messages should reach most disabled people. This is important whether they are an explicit target audience or whether they are simply ordinary members of a general audience.
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