Top tips on strategy and planning

Tip 1.

Have you considered the experiences of different groups, such as ethnic or linguistic minorities and disabled people, and how they might affect how you reach your strategic objectives?

Tip 2.

What do you know about your audiences? Can you include disabled people in focus group work or other research?

Tip 3.

What are the cost implications of your plans? For example, producing publications in larger font sizes can have cost implications. It is worth thinking through the best ways of reaching your audiences - a range of channels such as online and radio might be better than large stocks of print publications.

Tip 4.

Integrated communications planning will ensure you reach the maximum number of people in a cost-effective way.

Tip 5.

Make sure you evaluate the impact of what you do on disabled people, particularly for large, multi-million pound campaigns.

For further information, explore the background section of this guidance.

Alternatively an overview is also available in the essentials section.

For other information resources, go to the resources section of this guidance.

Page last reviewed: 11 August 2008