Top tips for inclusive marketing

Tip 1.

Think about the range of channels and formats that you need to reach all of your intended audience. A mix will reach the most people, disabled or not.

Tip 2.

Use plain English wherever possible.

Tip 3.

Familiarise yourself with the new digital marketing techniques and the groups that use them most.

For further information, explore the background section of this guidance.

Alternatively an overview is also available in the essentials section.

For other information resources, go to the resources section of this guidance.

Page last reviewed: 11 August 2008